Post by jakariabd on Apr 10, 2022 6:41:44 GMT
This is a common blog topic if you work for a PR or marketing agency. You want to win new customers, so give prospects a blueprint for selecting your business, right? Don't get me wrong, I'm always ready to meet a potential new client. But I've worked for and with a number of B2B/B2C tech agencies – from boutiques to the biggest international agencies – so what I hope to share is an inside look. The truth is that when agency veterans get together for a drink, we'll make the obligatory attempt to cover the staff; dogs, dating, divorce, death. But the conversation still happily turns to our industry, starting with the last D, those agency deserters who have turned to corporate communications. This naturally leads to the question: “So if you were doing recruiting, what would you be looking for in an agency? »
It's a hot topic, especially given the changes that digital has brought. Yet every year or so an industry “visionary” proclaims the agency's death, a move almost always followed by the opening of his own boutique. According to Carl Smith of the Bureau of Digital – an organization that Phone Number List brings together more than 6,000 design, development and marketing executives – there are actually more companies than ever. And that brings me to my first tip. Be skeptical if someone tells you otherwise or claims they are the only one who can provide all the solutions. Agencies make a difference to client outcomes. Vendors create a lot of products for our industry. The offers are multiplying and becoming more sophisticated. New tools, strategies and services mean work is evolving, not evaporating. Meet the team For starters, when interviewing an agency,
Make sure that the account (or project) team they have assembled is the one you will be dealing with; you don't want a bait and switch situation where leaders pitch your company but don't get the job done. Any agency can trot out a brilliant, experienced development team – and the greatest ones will. You want to meet the people you will be working with, the people who are responsible for delivering results, not the people who are focused on selling services. More than anything, examine your team leader; they set the tone, the tempo and teach the other members. Keep in mind the high level experience and the longevity of your career. Building awareness, reputation and sales takes time. An agency is an investment and you want to grow and perfect your processes – not constantly step back and reinvent the wheel.
It's a hot topic, especially given the changes that digital has brought. Yet every year or so an industry “visionary” proclaims the agency's death, a move almost always followed by the opening of his own boutique. According to Carl Smith of the Bureau of Digital – an organization that Phone Number List brings together more than 6,000 design, development and marketing executives – there are actually more companies than ever. And that brings me to my first tip. Be skeptical if someone tells you otherwise or claims they are the only one who can provide all the solutions. Agencies make a difference to client outcomes. Vendors create a lot of products for our industry. The offers are multiplying and becoming more sophisticated. New tools, strategies and services mean work is evolving, not evaporating. Meet the team For starters, when interviewing an agency,
Make sure that the account (or project) team they have assembled is the one you will be dealing with; you don't want a bait and switch situation where leaders pitch your company but don't get the job done. Any agency can trot out a brilliant, experienced development team – and the greatest ones will. You want to meet the people you will be working with, the people who are responsible for delivering results, not the people who are focused on selling services. More than anything, examine your team leader; they set the tone, the tempo and teach the other members. Keep in mind the high level experience and the longevity of your career. Building awareness, reputation and sales takes time. An agency is an investment and you want to grow and perfect your processes – not constantly step back and reinvent the wheel.
